Epson America, Inc. has announced that SnugZ USA, a leader in the promotional products industry, has purchased and installed two Epson SurePress L-4033AW digital label presses for printing customized labels, personal care products and dome stickers. SnugZ is also leveraging three Epson SureColor F-series dye-sublimation printers to reliably produce lanyards with consistent color.

“Since 1989, we have been committed to providing an exceptional customer experience and producing high quality products for our customers,” comments Darren Massey, director of operations, SnugZ. “We had been looking to print cleaner files with higher details for our customers, and in looking to acquire new digital label presses, the Epson SurePress stood out, as it had the finest detail of any available press. Both being able to print white ink and producing much cleaner and clearer fine detail has been very positive for us and our distributors.”

Designed for prime label converters and commercial printers, the Epson SurePress L-4033AW is a seven-color inkjet digital label press with white ink that’s designed to make high-quality, short-run label printing easier and more efficient, even on clear and metallic substrates. Delivering high quality print and accurate color reproduction, as well as innovative printing features, the L-4033AW is a cost-effective and reliable system that allows printers to expand their service offerings and improve profitability.

Driving the SurePress L-4033AW is the included Wasatch RIP and Print Management Software. The Wasatch SoftRIP is touted as a sophisticated RIP solution designed to save time and money by including superior color management options, efficient layout features, powerful workflow tools, variable data printing, and contour cutting, all while producing excellent quality color. “The Wasatch RIP that comes with the press is easy to use and we are able to produce the color we expect with every job,” said Massey.

“We work a lot with our customers’ company logo, so our labels represent a company and their images, as such, we require the utmost quality from our prints,” continues Massey. “When we switched to the SurePress, there was a unified gasp of excitement from our SnugZ teams and customers regarding the overall print quality.”